Meet ArgyStyle.
Connection, authenticity, and beauty are at the heart of Argy Koutsothanasis's work and the way she interacts with people. Her number one goal is to empower women, which is why she loves styling athletes—they embrace their body and its strength, not its flaws.
Argy is a seasoned style expert with twenty years of experience in the fashion industry. She has been a Fashion Director at top national magazines, styling covers, celebrity features, and fashion and beauty spreads. Argy's trend forecasting skills have landed her numerous TV appearances, and she's been interviewed by publications like The New York Times, Runner’s World, and WellandGood.com. With a rich portfolio of styling for celebrities, athletes, and everyday people, Argy has also designed costumes for various commercials.
At Fitness Magazine, Argy was the visionary behind the brand’s unique fashion-meets-fitness aesthetic, which predicted the rise of athleisure. Before that, she spent a decade shaping the sophisticated look of Condé Nast’s Golf for Women, managing the magazine’s fashion content and solidifying its status in the upscale market. Now, Argy brings her fashion and branding expertise to commercial and celebrity clients.
She loves sharing her fashion insights through style advice and trend chats. Living a fashion-meets-fitness lifestyle herself, Argy is a passionate runner who fulfilled a lifelong dream by competing in the Athens Marathon in 2009. She resides in Astoria, where her second bedroom doubles as a fabulous dressing room, bypassing the NYC norm of seasonal storage. With a “less is more” philosophy, Argy believes fashion is the key to boosting confidence.
