ARGY KOUTSOTHANASIS is a twenty year veteran of the fashion industry. Most recently, she served as fashion director at FITNESS, where she styled the magazine’s covers, celebrity features, fashion and beauty portfolios. She was the creative force behind the brand’s fashion-meets-fitness content, and launched it’s Hot Stuff! franchise. She is a sought-after expert having been interviewed for THE NEW YORK TIMES and RACKED.COM among other publications. Argy has made numerous television appearances as a trend forecaster and has styled dozens of celebrities, athletes and real women. She has also worked as the costume designer for a number of commercials.

Prior to joining FITNESS, Argy was the fashion director at Conde Nast’s GOLF FOR WOMEN for a decade, overseeing the magazine’s fashion content and establishing the brand’s voice as the ultimate style destination for women in golf.

A passionate and enthusiastic runner, she accomplished a lifelong goal when she competed in the Athen’s Marathon in 2009. She lives in Astoria where where she keeps a second bedroom as her dressing room eschewing the time-honered NYC tradition of having to store and unpack seasonal items.  Her style motto is “less is more” and she views fashion as the ultimate tool in the confidence game.

She is a disciplined editor happily applying her skill to the overflowing closets of friends and family. Her favorite hobby is purging her own wardrobe. With these lucky edits she is about to launch an online vintage e-commerce venue on ARGYSTYLE.COM.  

Featured In

Lolë Inspire Series: Argy Koutsothanasis
Fitness Magazine’s Fashion Director, Argy Koutsothanasis gets deep about her weight loss struggles and gaining confidence through sweating it out in the gym. For more inspirational videos, tips on well being and work out videos, visit the Lolë Love Blog on

How to Find the Best Jeans for your Body – Fox News with Carol Alt & A Healthy You.

Tips To Save $200 On Your Workout Clothes. – Host Farnoosh Torabi teams up with Fitness Magazine’s Argy Koutsothanasis for tips on how to save money on cute workout wear.  Read Article here.

Tips and tricks to finding deals on great workout clothes and gearing up for bikini season below.Buy this not that: Workout Gear